What is SEO?  

SEO stands for search engine optimization which is the process of increasing the quality and quantity of traffic to a website through organic search.
It's not about deceiving Google or manipulating the system when it comes to SEO. It's as simple as making a website with optimized code and formatting that makes it easier for search engines to locate.

When people search the web for the topics you write about, your SEO-optimized content will show up higher in the search results, resulting in more people visiting your website.

Why SEO is Important?

For most websites, search engines are the primary source of traffic.

Advanced algorithms are used by Google and other search engines to comprehend and rank content correctly in search results. Those algorithms, however, aren't flawless, and they still need your aid to figure out what your content is all about.

Search engines won't know how to rank your content if it isn't optimized. Your website will not appear in the search results when people search for the topics you write about, and you will miss out on all of that traffic.

All company owners must optimize their search traffic by making their websites search engine friendly.  

WordPress SEO Basics:

Although SEO might get technical, it does not have to be. Simply mastering a few simple SEO methods to enhance, your site may result in a significant increase in internet traffic.

To apply the tactics listed here, you don't need to be a tech whiz. You already have what it takes if you're using WordPress.

Let's get started with website optimization.

Check site visibility settings:  

WordPress has a feature that allows you to conceal your website from search engines. This option is intended to allow you more time to work on your website before it is ready to go live. 

However, this option might be ticked by mistake, rendering your website inaccessible to search engines.

If your website does not display in search results, the first thing you need to do is uncheck this option.

Using SEO Friendly URL Structure in WordPress:

SEO-friendly URLs include terms that clearly describe the page's content and are easy to read for both humans and search engines.

It's worth noting that these URLs are readable, and a user may infer what will appear on the website simply by glancing at the URL content.

It's worth noting that these URLs employ numbers that have nothing to do with the content, so a person can't anticipate what they'll discover on the page just by looking at it.

WWW vs non- WWW

If you're just getting started with your website, you'll need to decide whether you want to utilize www (http://www.example.com) or http://example.com in the URL.

Because search engines perceive this to be two separate websites, you must select one and stick to it.

Visit the Settings » General page to customize your preferences. In both the 'WordPress Address' and 'Site Address' columns, type your chosen URL.

Best Plugins in WordPress ( Yost/AIOSEO).

One of the nicest things about WordPress is that there's a plugin for almost anything, including SEO. There are many WordPress SEO plugins available, making it difficult for novices to pick the ideal one.

Rather than installing various plugins for different SEO duties, we'll guide you to the finest WordPress SEO plugin that handles everything and is completely free.
When it comes to choosing the plugins in WordPress, so here are two types of SEO plugins they are: Yost SEO and AIOSEO.

Add XML Sitemaps in WordPress

An XML Sitemap is a specifically prepared file that lists all of your website's pages. That helps search Engines to discover or find all of your content.

While an XML sitemap does not improve your site's search rankings, it does assist search engines in swiftly finding and ranking the pages.

If you use the AIOSEO plugin, it will generate an XML sitemap for you automatically. Simply browse to this URL (change example.com with your domain name) to find your sitemap:

Adding Search Console To Your Site

Google Search Console, often known as Webmaster Tools, is a suite of tools provided by Google that allows website owners to understand how Google views their content.

It gives you information and data to assist you in figuring out how your sites appear in search results. You can also see what search terms people use to find your website, how each page appears in the search results, and how frequently users click on your pages.

All of this data might assist you in figuring out what works and what doesn't on your website. After that, you may design your content strategy.

When search crawlers are unable to access your website, duplicate material is discovered, or restricted resources are discovered, Google Search Console will notify you.

How to add your WordPress site to Google Search Console is explained in detail here:

If you're using AIOSEO, you may add Google Search Console by following this tutorial.

If you're not utilizing AIOSEO, you may watch our video to learn about another option.

Google Search Console will now examine your sitemap and utilize it to optimize the crawling of your website.

It will display as pending once you have successfully added your sitemap. Crawling your website by Google takes some time. You'll be able to examine some statistics about your sitemap within a few hours. It will show you how many links were located in your sitemap, how many were indexed, the ratio of photos to web pages, and so on.

We recommend checking your Search Console at least once a month to gather information and monitor your website's SEO development.